In consumer research, ________ is new research especially designed and collected for purposes of a current research problem.
A) primary research
B) secondary information
C) experimentation
D) negativism
E) positivism

Question

Quizplus · Accepted Answer

Primary research is specifically conducted to address a certain research question or problem, making it newly designed and collected data for the current research issue at hand.

In Consumer Research, ________ Is New Research Especially Designed and Collected