________ are households that are paid for recording their purchases and/or media viewing habits in diaries that are combined with data from thousands of households and analyzed by data providers.
A) Consumer panels
B) Data generators
C) Quota samples
D) Probability samples
E) Lifetime value profiles

Question

Quizplus · Accepted Answer

Consumer panels consist of households that agree to periodically record their purchases and/or media viewing habits. These records are then collected and analyzed by data providers to understand consumer behavior and trends.

________ Are Households That Are Paid for Recording Their Purchases