The central tenet of ________ is that consumers are not always consciously aware of why they make the decisions they do.
A) attitudinal research
B) complaint analysis
C) controlled experimentation
D) test marketing
E) motivational research

Question

Quizplus · Accepted Answer

Motivational research focuses on understanding the underlying reasons and motivations behind consumer behavior, often exploring the subconscious factors that influence decision-making processes.

The Central Tenet of ________ Is That Consumers Are Not