To combat fast-forwarding by consumers who wish to avoid TV commercials, marketers are increasingly turning to ________, where the line between television shows and ads is virtually nonexistent.

Question

Quizplus · Accepted Answer

Product placements involve integrating products into television shows and movies in a way that they are part of the scene, making it difficult for viewers to skip or ignore them, unlike traditional commercials. This method blurs the line between content and advertising.

To Combat Fast-Forwarding by Consumers Who Wish to Avoid TV