Several years ago, after inaccurately advertising that Listerine prevented colds, the FTC required Listerine to run a second set of ads that pointed out to consumers that the previous advertising claim was false. This second set of ads is known as ________.

Question

Quizplus · Accepted Answer

Corrective advertising is a measure taken to correct previous misleading or false claims made in advertising. In this case, Listerine was required to run ads to correct the false claim that it prevented colds, which is a classic example of corrective advertising.

Several Years Ago, After Inaccurately Advertising That Listerine Prevented Colds