TOASTER MINI CASE: Ruth's son is five years old. He recently saw a TV commercial for Kool-Stuf toaster pastries that showed Oreo cookies going into a toaster and popping out as Kool-Stuf pastries. He proceeded to put Oreo cookies into the toaster in his kitchen at home and, when they didn't pop out, tried to get them out with a pair of scissors. Ruth feels that the advertisement is dangerous and should be changed.
-In the TOASTER MINI CASE, Ruth's son is in the ________ stage of consumer socialization.

Question

Quizplus · Accepted Answer

The correct answer is D) perceptual stage of consumer socialization. This stage is characterized by how children perceive and interpret information. Ruth's son's actions were based on his direct perception of the advertisement, without a deeper understanding of the difference between reality and what was shown in the commercial.

TOASTER MINI CASE: Ruth's Son Is Five Years Old