Based on the societal marketing concept, professional athletes should not be used in liquor or tobacco advertisements because celebrities often serve as role models for the young and using them in ads may result in underage consumers' use of the products.

Question

Quizplus · Accepted Answer

The societal marketing concept emphasizes the welfare of society and suggests that marketers should balance the company's profits, consumer wants, and society's interests. Using professional athletes in liquor or tobacco advertisements could negatively influence young fans who admire them, potentially leading to harmful behaviors, which contradicts the societal marketing concept's emphasis on societal welfare.

Based on the Societal Marketing Concept, Professional Athletes Should Not