Which of the following is NOT a factor that increases prepurchase search?
A) high price
B) short periods of time between successive purchases
C) no past experience
D) a socially visible product
E) high product involvement

Question

Quizplus · Accepted Answer

Short periods of time between successive purchases typically decrease the need for prepurchase search because consumers are more familiar with the product category and have less incentive to search extensively each time they make a purchase.

Which of the Following Is NOT a Factor That Increases