________ measure how many consumers were exposed to the message and its characteristics.
A) Message receipt measures
B) Media exposure effects
C) Customer profile measures
D) Data aggregation measures
E) Nielsen net effects

Question

Quizplus · Accepted Answer

Media exposure effects specifically measure the extent to which consumers have been exposed to a message and its characteristics, focusing on the reach and frequency of media content among the audience.

________ Measure How Many Consumers Were Exposed to the Message