Which of the following is a perceived weakness of the audience measures used by Nielsen?
A) Advertisers believe minorities are not adequately represented in Nielsen's panel.
B) It is the largest syndicated company offering measures related to media exposure and consumption.
C) It does not provide any indication of how many consumers received the message.
D) It does not profile consumers.
E) It does not have panels consisting of groups of consumers who provide continuous data.
Correct Answer:
Verified
Q40: _ is the measure of average number
Q41: _ consist(s) of communications that target consumers
Q42: A billboard with a built-in camera snapped
Q43: _ measure how many consumers were exposed
Q44: The number of visitors to the website
Q46: Which media type reaches geographic, demographic, and
Q47: Which media type offers two-way communications between
Q48: _ during a visit include entering contests,
Q49: The type of Twitter user that follows
Q50: When measuring the demographics of a site's
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