________ suggests repeated exposure to TV commercials, or low involvement information processing, induces purchase decisions before the formation of consumer attitudes toward products.
A) Cognitive learning
B) Left-brain learning
C) Hemispheric lateralization
D) Passive learning
E) Central route learning

Question

Quizplus · Accepted Answer

Passive learning suggests that repeated exposure to stimuli, such as TV commercials, can lead to purchase decisions without the active formation of attitudes or strong beliefs about the product. This concept aligns with the idea that low involvement or passive processing of information can influence consumer behavior subtly and over time.

________ Suggests Repeated Exposure to TV Commercials, or Low Involvement