In ________ tests, the consumer is asked whether he or she has read a specific magazine or watched a specific television show, and, if so, if he or she can remember any ads or commercials seen, the product and brand advertised, and any notable points about the offerings promoted.
A) brand loyalty
B) low involvement processing
C) recall
D) recognition
E) discrimination

Question

Quizplus · Accepted Answer

Recall tests measure the effectiveness of advertising by asking consumers to remember and recount specific ads and details about the advertised products or brands without being given any prompts, which is exactly what is described in the scenario.

In ________ Tests, the Consumer Is Asked Whether He or She