When consumers watch advertising on TV, they ________ process and store ________ information without active involvement.
A) passively; left-brain
B) actively; left-brain
C) passively; right-brain
D) actively; right-brain
E) intentionally; left-brain

Question

Quizplus · Accepted Answer

Consumers often process and store information from TV advertising passively, using the right-brain, which is associated with processing visuals, emotions, and experiences, rather than actively engaging in logical or analytical thinking, which is associated with the left-brain.

When Consumers Watch Advertising on TV, They ________ Process and Store