________ refers to the purchase of a brand out of habit and convenience without any emotional attachment to the brand.
A) Premium loyalty
B) Covetous loyalty
C) Inertia brand loyalty
D) No loyalty
E) Conditioned loyalty

Question

Quizplus · Accepted Answer

Inertia brand loyalty occurs when a consumer repeatedly buys a brand out of habit, not because of a strong preference for it. This type of loyalty is characterized by a lack of emotional attachment, where purchases are made for convenience rather than out of genuine brand allegiance.

________ Refers to the Purchase of a Brand Out of Habit