Why would a brand want to update its image?
A) to create emotional bonds between brands and consumers
B) to fulfill a need in a straightforward way
C) to be more similar to competitors
D) to hide its core benefit
E) to be perceived as a "me too" offering

Question

Quizplus · Accepted Answer

Updating a brand's image can help create emotional bonds between the brand and consumers by making the brand appear more relevant, modern, and aligned with the consumers' values and aspirations.

Why Would a Brand Want to Update Its Image