________ is any price that a consumer uses as a basis for comparison in judging another price.
A) Reference price
B) Perceived price
C) Efficiency price
D) Value price
E) Differential price

Question

Quizplus · Accepted Answer

The Answer of ________ is any price that a consumer uses as a basis for comparison in judging another price.
A) Reference price
B) Perceived price
C) Efficiency price
D) Value price
E) Differential price

________ Is Any Price That a Consumer Uses as a Basis