Which of the following is NOT a strategy that helps consumers engage in dissonance reduction when they encounter prices that are significantly different from their expectations?
A) seeking additional information
B) forming cognitions that justify the high price
C) perceiving the price as within the given acceptable price range
D) considering buying other brands
E) trivializing some aspects of the buying situation

Question

Quizplus · Accepted Answer

Perceiving the price as within the given acceptable price range does not involve reducing dissonance because it implies that the consumer already finds the price acceptable and does not need to adjust their expectations or justify the price difference.

Which of the Following Is NOT a Strategy That Helps