Which of the following is true of the relationship between consumers' perceptions and their motives?
A) In general, there is a heightened awareness of stimuli that are irrelevant to consumers' needs.
B) The stronger the consumer's need, the greater the tendency to ignore related stimuli in the environment.
C) In general, there is decreased awareness of stimuli that are relevant to consumers' needs.
D) The stronger the consumer's need, the greater the tendency to pay attention to related stimuli in the environment.
E) Consumers tend to pay equal attention to all advertising, regardless of their needs at any given time.

Question

Quizplus · Accepted Answer

The stronger a consumer's need, the more likely they are to notice and pay attention to stimuli in the environment that can satisfy that need. This is because of the selective attention process, where individuals are more likely to notice things that are relevant to their current needs or interests.

Which of the Following Is True of the Relationship Between