Consumers subconsciously screen out stimuli that they find psychologically threatening, even though exposure has already taken place. This is consistent with the perception factor of ________.
A) selective attention
B) selective exposure
C) perceptual defense
D) perceptual differentiation
E) perceptual organization

Question

Quizplus · Accepted Answer

Perceptual defense is the process by which individuals subconsciously protect themselves from being emotionally disturbed by refusing to perceive or acknowledge threatening stimuli, even after exposure.

Consumers Subconsciously Screen Out Stimuli That They Find Psychologically Threatening