After buying a Mini Cooper, Kate began paying more attention to advertisements for Mini and spent more time on websites reading about how much Mini drivers love their cars because she was sympathetic to these messages and found them pleasant. This is an example of ________.
A) selective attention
B) selective exposure
C) perceptual defense
D) perceptual blocking
E) perceptual organization

Question

Quizplus · Accepted Answer

Selective exposure refers to the tendency of individuals to favor information or messages that align with their pre-existing views or interests, while avoiding contradictory information. In this case, Kate's increased attention to Mini Cooper advertisements and content after purchasing one is an example of seeking out information that confirms her choice and aligns with her interests, which is characteristic of selective exposure.

After Buying a Mini Cooper, Kate Began Paying More Attention