Listening to the radio on the way home from work, Paul is particularly aware of an ad for McDonald's because he is getting hungry. This is an example of ________.
A) selective attention
B) selective exposure
C) perceptual defense
D) perceptual blocking
E) perceptual organization

Question

Quizplus · Accepted Answer

Selective attention occurs when individuals focus on messages that are salient to them at the moment, such as when Paul pays more attention to a McDonald's ad because he is hungry.

Listening to the Radio on the Way Home from Work