________ occurs when consumers tune into messages that they find pleasant or with which they are sympathetic, and they actively avoid painful or threatening ones.
A) Defensive stimulation
B) Selective exposure
C) Perceptual defense
D) Perceptual blocking
E) Perceptual organization

Question

Quizplus · Accepted Answer

Selective exposure is the process where individuals choose to expose themselves to information or messages that are agreeable to their own beliefs and values, while avoiding information that may be disagreeable or contradictory.

________ Occurs When Consumers Tune into Messages That They Find