________ refers to consumers' heightened awareness of stimuli that meet their needs or interests, and minimal awareness of stimuli irrelevant to their needs.
A) Selective attention
B) Selective exposure
C) Perceptual defense
D) Perceptual blocking
E) Perceptual organization

Question

Quizplus · Accepted Answer

Selective attention refers to the process by which consumers focus on certain stimuli in the environment while ignoring others. This process allows consumers to filter out information that is not relevant to their needs or interests, thereby managing the vast amount of information they are exposed to daily.

________ Refers to Consumers' Heightened Awareness of Stimuli That Meet