________ refers to consumers' perceptions of all the components of products, services, and brands, and to how consumers evaluate the quality of marketers' offerings.
A) First impressions
B) Consumers' stereotypes
C) Consumer imagery
D) Symbolic features
E) Symbolic attributes

Question

Quizplus · Accepted Answer

Consumer imagery encompasses consumers' perceptions of all aspects of products, services, and brands, including their evaluations of quality. This concept is broader than first impressions or stereotypes, as it involves a comprehensive view of the consumer's perception.

________ Refers to Consumers' Perceptions of All the Components of Products