In product placement scenarios, marketers place an advertised product into a TV show or film by having it used by the cast, integrated into the plot, or associated with a character. In product placements, the product is considered the ________ and the show is the ________.
A) entertainment; brand
B) figure; ground
C) ground; perceptual organization
D) perceptual block; perceptual organization
E) ground; figure

Question

Quizplus · Accepted Answer

In the context of product placement, the product being advertised is the "figure" because it is the focus of attention, while the TV show or film in which it is placed serves as the "ground," providing the context or background against which the product is featured. This terminology comes from Gestalt psychology, which differentiates between the figure (the focal point) and the ground (the background or context).

In Product Placement Scenarios, Marketers Place an Advertised Product into a TV