When Gary buys ice cream, he typically buys whichever brand is on sale that week. With regard to ice cream, Gary is best described as a(n) ________.
A) brand advocate
B) apostle
C) hostage
D) terrorist
E) mercenary

Question

Quizplus · Accepted Answer

Gary's behavior of buying whichever ice cream brand is on sale, rather than showing loyalty to a single brand, best fits the description of a "mercenary." This term is used in marketing to describe consumers who are not loyal to a brand and instead make purchasing decisions based primarily on price promotions, discounts, or convenience.

When Gary Buys Ice Cream, He Typically Buys Whichever Brand