Which of the following is a combination of firms that sell different, but somewhat related, products?
A) Vertical merger
B) Conglomerate merger
C) Product extension merger
D) Market extension merger

Question

Quizplus · Accepted Answer

A product extension merger involves companies that sell different but related products in the same market, allowing them to group their products together and appeal to a larger set of consumers.

Which of the Following Is a Combination of Firms That