A merger of two companies within the same industry is a ________.
A) Horizontal merger
B) Market extension merger
C) Vertical merger
D) Conglomerate merger

Question

Quizplus · Accepted Answer

A horizontal merger occurs when two companies operating in the same industry combine. This type of merger is often pursued to increase market share, reduce competition, or achieve economies of scale.

A Merger of Two Companies Within the Same Industry Is