At the Mall of America, all of the children's specialty stores are on the ground floor and are near the Rainforest Café, which also targets adults with children. This would be an example of the principle of

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This grouped location approach is based on the principle of cumulative attraction, which states that a cluster of similar and complementary retailing activities will generally have greater drawing power than isolated stores that engage in the same retailing activities.

At the Mall of America, All of the Children's Specialty