Natalie is a senior executive of a department store chain. Every week, she visits one of the stores and pretends to be a customer. She records her observations on the service provided by the store's sales associates and the manner in which her queries were handled. Sales associates who meet the service standards are awarded a small bonus. Therefore, Natalie is a(n)
A) store advocate.
B) retail inspector.
C) early adopter.
D) mystery shopper.
E) innovator.

Question

Quizplus · Accepted Answer

Mystery shoppers are professional shoppers who visit stores to assess the service provided by store employees and the presentation of the merchandise. Some retailers use their own employees as mystery shoppers, but most contract with an outside firm to provide the assessment.

Natalie Is a Senior Executive of a Department Store Chain