A firm that markets a product with no branding information attached to the packaging except a description of its contents is using _____ branding.

Name: A firm that markets a product with no branding information attached to the packaging except a description of its contents is using _____ branding.
Brand: Quizplus
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Question

Quizplus · Accepted Answer

Generic branding is when a product is sold without a brand name, only with a description of the contents. This approach is often used for basic or commodity items.

A Firm That Markets a Product with No Branding Information