When a travel agency wanted to predict sales for a new travel adventure they wanted to start marketing,they looked at sales figures and customer feedback on similar types of vacation packages they had offered in the past.This is an example of _____.

Question

Quizplus · Accepted Answer

The travel agency is using existing information (sales figures and customer feedback) on similar vacation packages to predict sales for a new offering. This approach of using previously collected data for a different analysis or decision-making process is known as secondary data gathering. Primary data gathering would involve collecting new data specifically for the current research question.

When a Travel Agency Wanted to Predict Sales for a New