Using _____ segmentation,Pierre Trudeau has divided his market according to a variable called usage rate.

Name: Using _____ segmentation,Pierre Trudeau has divided his market according to a variable called usage rate.
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Question

Quizplus · Accepted Answer

Behavioral segmentation divides the market based on consumer behaviors such as usage rate, benefits sought, and loyalty status. Since Pierre Trudeau is segmenting his market based on usage rate, it falls under behavioral segmentation.

Using _____ Segmentation,Pierre Trudeau Has Divided His Market According to a Variable