Using information about current customers to nurture and maintain strong relationships with them is the purpose of customer-relationship management.
Correct Answer:
Verified
Q129: Mass marketing is the practice of sending
Q130: The purpose of customer relationship management is
Q131: Advertising on TV is a form of
Q132: Roger Levin owns and manages Forever Yours
Q133: Monthly contests constitute a _ strategy.
A)public relations/publicity
B)sales
Q135: Companies that ask for a customer's cooperation
Q136: Which promotional tool would be most appropriate
Q137: Advantages to companies of using social media
Q138: Studies show that it is less expensive
Q139: Although repeat customers tend to spend less,they're
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