An important advantage of personal selling is that it gives the customer the opportunity to try a product before making a purchase.
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Q19: Over-the-counter selling usually requires the customer to
Q20: A salesperson assigned to answer the telephone
Q21: Sales promotions often lead to sales and
Q22: A straight salary plan could reduce the
Q23: A salesperson should be judged on the
Q25: A straight salary plan for sales representatives
Q26: Companies should create and enforce corporate cultures
Q27: Recruiting and selecting successful salespeople are among
Q28: The follow-up step in the sales process
Q29: Sales promotions encourage immediate action as they
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