Companies should create and enforce corporate cultures that reduce the opportunity for sales representatives to engage in unethical behavior.
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Q21: Sales promotions often lead to sales and
Q22: A straight salary plan could reduce the
Q23: A salesperson should be judged on the
Q24: An important advantage of personal selling is
Q25: A straight salary plan for sales representatives
Q27: Recruiting and selecting successful salespeople are among
Q28: The follow-up step in the sales process
Q29: Sales promotions encourage immediate action as they
Q30: Closing, in which the salesperson asks the
Q31: Personal selling and advertising are part of
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