Which of the following factors is most likely to be associated with a short marketing channel?
A) The products require little or no technical knowledge and servicing.
B) Manufacturer lacks adequate resources to perform channel functions.
C) The products are perishable.
D) Manufacturer serves a geographically dispersed potential trade area.

Question

Quizplus · Accepted Answer

Products that are perishable often require shorter marketing channels to ensure they reach consumers quickly before spoiling. This minimizes the time and distance between production and consumption, reducing the risk of product deterioration.

Which of the Following Factors Is Most Likely to Be