Which of the following distribution strategies seeks to distribute a product through a limited number of retailers?
A) Discriminative distribution
B) Associative distribution
C) Selective distribution
D) Intensive distribution

Question

Quizplus · Accepted Answer

Selective distribution involves distributing a product through a limited number of retailers in a specific location. This strategy allows manufacturers to choose retailers that align with their brand image and provides a level of exclusivity.

Which of the Following Distribution Strategies Seeks to Distribute a Product