Which of the following distribution strategies seeks to distribute a product through a single wholesaler or retailer in a specific geographic region?
A) Exclusive distribution
B) Associative distribution
C) Selective distribution
D) Intensive distribution

Question

Quizplus · Accepted Answer

Exclusive distribution is a strategy where a product is distributed through a single wholesaler or retailer in a specific geographic area, limiting the number of outlets in order to maintain a high level of service or to preserve the product's luxury status.

Which of the Following Distribution Strategies Seeks to Distribute a Product