Out of the icy waters of southern Alaska, you cultivate and catch salmon and other fish known to the Pacific. You want consumers in western Canada and the Pacific Northwest to experience your company's products when they're fresh and delicious. With this objective in mind, you feel that _____ would work best for your fish.
A) dual distribution, involving direct online sales and intermediary sales through a distributor
B) a direct channel, specifically a company-run e-commerce website
C) a marketing intermediary, specifically a fresh food and produce distributor
D) a direct channel, specifically open-air markets across the region
Correct Answer:
Verified
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