Champagne lovers are familiar with the highly respected, expensive Veuve Clicquot brand, but as the product's marketing manager, you'd like your champagne to be better known among wine drinkers. Which level of distribution intensity makes the most sense for Veuve Clicquot at this time?
A) Digital distribution, where the product is only available through the company's exclusive website
B) Intensive distribution, where the product is available for sale at all restaurants, bars, liquor stores, grocery stores, and discount retailers
C) Selective distribution, where the product is available at better restaurants, grocery stores, and liquor stores
D) Exclusive distribution, where the product is available at only high-end liquor stores and restaurants

Question

Quizplus · Accepted Answer

Selective distribution is most appropriate for Veuve Clicquot as it balances the need to be more accessible to wine drinkers while maintaining its prestigious image by being available in better establishments.

Champagne Lovers Are Familiar with the Highly Respected, Expensive Veuve