You'd like to own your own business, and you love to work with your hands, preferably outdoors. That's why a lawn and garden maintenance business is the perfect match for your abilities and interests, and you're ready to start! Which type of distribution channel will work best for launching your new service business, and why?
A) Due to the concentrated geographic location of your potential customers, you will only need one intermediary in your distribution channel who can facilitate the exchange process.
B) You'd like to establish and maintain personal relationships with your clients, so you should set up a short distribution channel without intermediaries.
C) Because of the challenges involved in identifying customers who actually need your lawn care services, you will need to engage the services of several sales and marketing intermediaries who can assist you.
D) Because you are marketing your services in the B2B environment, a short distribution channel works best for your new business.

Question

Quizplus · Accepted Answer

Given the nature of a lawn and garden maintenance business, which is service-oriented and benefits from direct interaction with clients, a short distribution channel without intermediaries is most effective. This allows for establishing and maintaining personal relationships with clients, crucial for service-based businesses where trust and satisfaction are key.

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