Several years ago, in order to help your spouse, who is a fine artist, you invented an inventory tracking software for artists. Now you want to market this software to other artists, even though you recognize that the demand for such a product will always be limited and that finding customers will be difficult. Which type of distribution channel will work best for your objectives, and why?
A) When your product is software, you cannot use any intermediaries, thus you will have an extremely short distribution channel.
B) Because of the challenges involved in identifying potential customers, you will be forced to engage the services of several sales and marketing intermediaries who can assist you.
C) Due to the wide geographic range of your potential customers, you will need to set up a long distribution channel with many intermediaries who can facilitate the exchange process.
D) Because you are selling in the B2B environment with relatively few business purchasers, a short distribution channel works best for your needs.

Question

Quizplus · Accepted Answer

A short distribution channel is most effective in a B2B environment where there are relatively few business purchasers, allowing for more direct and efficient communication and sales processes.

Several Years Ago, in Order to Help Your Spouse, Who