When a men's clothing store sells suits at four price levels ($295, $455, $525, and $650), the store's retail policy is _____ pricing.
A) unit
B) promotional
C) product-line
D) psychological

Question

Quizplus · Accepted Answer

Product-line pricing is a strategy where items that are related but vary in quality and features are priced differently within a specific range. The men's clothing store selling suits at four different price levels is an example of product-line pricing, as it offers suits that likely vary in quality and features at different price points to cater to different customer segments.

When a Men's Clothing Store Sells Suits at Four Price