Which of the following is a disadvantage associated with product-line pricing?
A) It does not provide flexibility for making price changes on individual items.
B) It results in consumers having difficulty in making purchase decisions.
C) It is ineffective in differentiating between products.
D) It does not allow shoppers to choose desired price ranges.

Question

Quizplus · Accepted Answer

Product-line pricing can limit flexibility in making price changes for individual items within the line, as changes may need to be consistent across the product line to maintain perceived value relationships among the products.

Which of the Following Is a Disadvantage Associated with Product-Line