Which of the following statements is true about the forecasting technique known as the "sales force composite"?
A) Because salespeople are concerned about how estimates will influence perceived performance, they typically inflate their estimates.
B) It is a time-consuming method because it involves so many members at all levels of an organization.
C) It is based on the belief that the organization's members who are closest to the marketplace will have the best insights into expected short-term sales.
D) It is only valuable when applied to a very small geographic region.

Question

Quizplus · Accepted Answer

The sales force composite method relies on the insights of salespeople who are closest to the market, as they are believed to have the best understanding of customer needs and market conditions, making it effective for short-term sales forecasting.

Which of the Following Statements Is True About the Forecasting