Neither Logan Home Builders nor any other developers in your region has ever built a housing development this nice! These homes are quite large on expansive lots with plenty of high-end detailing. As Logan's marketing director, you want to add an air of prestige and exclusivity to your marketing plans for the development. You've already established that you'll use a skimming pricing strategy to start, so which pricing tactic makes the most sense to use?
A) An advertising campaign that plays up the development's luxurious quality and high prices
B) A promotional campaign that emphasizes a tiered approach with homes in three different price ranges
C) Advertisements for three particular homes in the development that are designated to be sold at significantly lower prices
D) Signage that notes home prices starting at $499,999

Question

Quizplus · Accepted Answer

A skimming pricing strategy involves setting high prices initially to target customers who are willing to pay more for a new or unique offering. An advertising campaign that emphasizes the luxurious quality and high prices aligns with creating an image of prestige and exclusivity, which is the goal in this scenario.

Neither Logan Home Builders nor Any Other Developers in Your