You're the marketing director for a software development start-up. Your company is only a week away from launching the most forward-thinking new software it has ever developed, and everyone is excited about the product's sales potential. Suddenly, the CEO says you've got to use the Delphi technique to make one more sales forecast before the launch. What do you say to change her mind?
A) You remind her that the Delphi technique is time-consuming and can't be completed in one week.
B) You describe how easily competitors could learn company secrets during this process.
C) You explain that the product is so revolutionary that there couldn't possibly be anyone out there who could provide valuable feedback.
D) You inform her that the Delphi technique is an antiquated approach that no one uses anymore.

Question

Quizplus · Accepted Answer

The Delphi technique is known for being a systematic, interactive forecasting method which relies on a panel of experts. It involves multiple rounds of questionnaires sent to a panel of experts. Several rounds of questioning are conducted, and the process is time-consuming because it aims to achieve a consensus among the experts. Given the company is only a week away from launching the new software, there isn't enough time to effectively implement the Delphi technique for sales forecasting.

You're the Marketing Director for a Software Development Start-Up