At Streamline Technology, you're responsible for marketing the company's ergonomically designed office equipment, such as chairs and desks. Since Streamline has relatively few customers, you've asked one of the marketers on your team to write up a plan for a survey of buyer intentions regarding your company's ergonomic keyboard. When you review his plan, you agree with everything he's proposed except:
A) calling customers by phone to establish current needs and demand for the keyboard.
B) conducting intercept interviews with consumers as they're exiting office supply stores.
C) creating an online survey about the keyboard, and inviting customers to take the survey.
D) requiring the sales representatives to ask three key questions about the keyboard during each sales call.

Question

Quizplus · Accepted Answer

Intercept interviews with consumers exiting office supply stores may not accurately target Streamline Technology's relatively few customers, making it less effective for gathering specific insights on buyer intentions for their ergonomic keyboard.

At Streamline Technology, You're Responsible for Marketing the Company's Ergonomically