Solved

As the Marketing Manager for Learning4Fun

Question 105

Multiple Choice

As the marketing manager for Learning4Fun.com, you know you're going to be competing against other, well-established online educators when you initially launch your library of educational videos. Given that you'll be using a penetration pricing strategy, which pricing tactic seems like the best fit for you?


A) Offering a subscription rate of $19.99 a month
B) Setting two tiers of pricing: $18 a month for those who use the service less than 10 hours a month, and $24 for those who use the service more than 10 hours a month
C) Promising a reduced subscription rate of $21 a month, as opposed to the official rate of $25 a month, to the first 500 subscribers
D) Clarifying that your $29 monthly rate is based on having the largest educational video collection

Correct Answer:

verifed

Verified

Unlock this answer now
Get Access to more Verified Answers free of charge

Related Questions

Unlock this Answer For Free Now!

View this answer and more for free by performing one of the following actions

qr-code

Scan the QR code to install the App and get 2 free unlocks

upload documents

Unlock quizzes for free by uploading documents